Details
π ABOUT THIS PIECE OF HISTORY π
Here is a complete and delightful issue of the original LIFE magazine β Volume XXV, Number 647, dated May 23, 1895 β and it arrives at the absolute peak of two of the great social crazes of the Gay Nineties simultaneously: the bicycle boom and the golf explosion. The cover delivers one of the most charming bicycle illustrations in the entire 1895 run, the interior is consumed with golf commentary at the moment the sport was sweeping through American society like a fever, a magnificent "One More Victim" centerfold captures both manias in a single devastating comic image, and the advertising pages are a complete panorama of 1895 consumer culture β Monarch and Crescent bicycles, Whiting silver, Ivory Soap, Salva-cea endorsed by the president of the Brooklyn Bicycle Club, and the Kombi Camera for $3.50. This is the Gay Nineties in full bloom.
π² FRONT COVER β "PRIVILEGE OF SENIORITY" β GRANDMOTHER'S BICYCLE TURN
The front cover delivers one of the most charming and historically resonant bicycle illustrations in the entire 1895 Life run β drawn by W.H. Raleigh, one of Life's finest cover artists, showing a grandmother asserting her turn on the bicycle while a crying boy named Reginald is told to wait. The caption β "Stop crying, Reginald. Your grandmother's turn comes next" β captures in a single line the complete democratic revolution that the bicycle had wrought in American society. In 1895 everyone wanted to ride β children, young men and women, middle-aged matrons, and apparently grandmothers too β and the bicycle had become the great social equalizer of the decade, cutting across age and class with the irresistible appeal of speed, freedom, and fresh air. The Life masthead with its characteristic decorative medallions β Society, Literature, Politics, Sport β frames the image in the visual richness that made the magazine's covers among the most collectible pages of 1890s American illustration. A fully displayable and historically significant cover for collectors of bicycle history, Victorian humor illustration, and Gay Nineties magazine culture.
β³ GOLF CRAZE CONTENT β "GOLF ON SUNDAY" & "THE GROWTH OF GREATNESS XII"
The interior pages are saturated with golf β reflecting the extraordinary moment in 1895 when golf was sweeping through American upper and middle-class society with the same irresistible momentum that the bicycle craze had generated. "Golf on Sunday" engages with one of the great social controversies of the golf boom β whether it was appropriate to play golf on the Sabbath, and what the ministers and blue-law advocates had to say about the new sport's effect on Sunday worship attendance. Life's position was characteristically clear and characteristically amusing. "The Growth of Greatness XII" β the twelfth installment of the magazine's ongoing celebrity character series β focuses on Anthony Mitchell Drewry, with portrait illustrations and the characteristic Life mixture of admiration and gentle satirical commentary.
βοΈ FULL PAGE β "ONE MORE VICTIM" β GOLF AND BICYCLE DOUBLE CENTERFOLD
One of the most clever and visually striking illustrations in this issue β "One More Victim" presenting two images on a single page that together make the definitive comic statement about the twin manias consuming American society in the spring of 1895. The upper image shows a small boy ensnared in a golf club and ball β the latest victim of the golf craze. The lower image shows a fashionably dressed woman similarly ensnared in bicycle chains and wheels β the latest victim of the cycling craze. Together they form a perfect comic diptych β Life's irresistible ability to find the absurdity in the things its readers loved most turned on the two dominant leisure obsessions of 1895 simultaneously. A fully displayable and historically rich full page for collectors of golf history, bicycle history, and 1890s American social history.
π "THE CLASS IN VIBRATION" β FULL PAGE ILLUSTRATION
A magnificent and boldly rendered full-page illustration of a class or group in physical vibration β figures rendered in the energetic, loosely gestural style that Life's finest illustrators brought to their most dynamic subjects. The composition has the kinetic energy and comic exaggeration of the best 1890s magazine illustration, the figures caught in the moment of maximum physical absurdity with the confident draughtsmanship that made Life's full-page illustrations among the most visually satisfying single pages in the American illustrated press.
πΎ "THE KNIGHT OF ASIA" β JAPANESE ILLUSTRATION
A striking and atmospherically distinctive illustration of "The Knight of Asia" β a Japanese-themed composition rendered in the flat, bold, decorative style that the Japonisme craze had introduced into Western illustration, the figure rising from a decorative field of Japanese-influenced pattern work with the visual confidence of an illustrator who had absorbed the lessons of Japanese woodblock art. The 1890s Japonisme movement had transformed the visual language of American and European illustration, and this piece is a fine example of that influence at its most characteristic. Reproduced "From Illustrated London News" β a nice indication of the transatlantic exchange of illustrated content that made Life's pages genuinely international.
πͺ "ST. PAUL PREPARED" β ILLUSTRATED COMIC PIECE
A warmly rendered illustrated piece β St. Paul presented with comic reverence and Life's characteristic mixture of wit and affection for American religious and social life.
π BACK COVER β SALVA-CEA β BROOKLYN BICYCLE CLUB ENDORSEMENT
The back cover delivers one of the most bicycle-specific patent medicine advertisements in the entire 1895 run β Salva-cea endorsed by Isaac B. Potter, Chief Consul of the New York State League of American Wheelmen and President of the Brooklyn Bicycle Club, who writes that the remedy is magical for the lameness of muscles that comes from riding. The illustration of cyclists in action gives the advertisement its sporting credentials. A fine document of the intersection between the bicycle craze and the patent medicine industry at the peak of the cycling boom.
ποΈ ADVERTISING PAGES β COMPLETE 1895 GAY NINETIES SHOPPING GUIDE
The interior advertising pages are a primary source document of extraordinary historical value β the full parade of 1895 consumer culture at its most characteristic. Monarch Cycle Co β "King of All Bicycles" β at prices from $85 to $100. Crescent Bicycle with a dramatic acrobatic illustration of a cyclist. Whiting Manufacturing Co. Solid Silver exclusively, Broadway & 18th Street, with illustrated silverware pieces. Ivory Soap. Hires Root Beer β "Get a Glass! Quick!" Golden Age Champagne from the Hammondsport Wine Co. Cuticura for skin diseases. James McCreery & Co. for slip covers and furniture goods. Rambler Bicycles. Bergdorf & Voigt tailors at 135 Fifth Avenue for Duck and Linen Suits. Karl's $3 Shoes. Kayser Patent Finger-Tipped Gloves. Vaseline Creme Simon and Cucumbers for complexion. Raymond's Vacation Excursions to Alaska. Hotel Preston. Hotel Vendome in Boston. Beeman's Pepsin Gum. Nestor Cigarettes β Egyptian made, Genuine only, sold throughout the world. Parquet Floors. Scientific Suspenders. Kombi Camera at $3.50. Pabst Malt Extract β the Best Tonic. The Arondacks via Hotel Ampersand. Numona Extract of Beef. Hires Root Beer 5 gallons for 25 cents. Pears' Soap. Scott's Emulsion. Golden Sceptre. Life Binder for keeping your issues. S.H.&M. Bias Velveteen Skirt Binding. And "America's Greatest Railroad" via Burlington Route from Chicago to Denver, St. Louis, and beyond.
π CONDITION & TRANSPARENCY π
Completeness: Complete issue.
Authenticity: Guaranteed original printing from May 23, 1895 β not a reproduction.
Condition Report: Presents well overall for its 130-year age. Natural toning to the paper consistent with the era. The bicycle grandmother front cover, all interior illustrated pages including the golf content, the One More Victim centerfold, the Knight of Asia illustration, and all advertising spreads are clear and displayable. Please review all images carefully β I am happy to provide additional close-ups before purchasing.
π¦ SHIPPING & PRESERVATION π¦
Carefully flat-packed to protect the 130-year-old paper
Fully tracked for your peace of mind
In May 1895 grandmother was waiting for her turn on the bicycle, golf was capturing another victim every day, and Life magazine was watching the whole splendid craze with one perfectly arched eyebrow. What a document of a decade at its most exuberant.
π·οΈ TAGS
1895 Life Magazine, Life Magazine May 1895, Bicycle Grandmother Cover Life, Golf Craze 1895, One More Victim Golf Bicycle, Monarch Bicycle Advertisement, Crescent Bicycle Advertisement, Whiting Silver Advertisement, Salva-cea Brooklyn Bicycle Club, Knight of Asia Japonisme, Gay Nineties Bicycle Craze, Golf History 1895, Victorian Humor Magazine, Life Magazine Vol XXV Number 647, 1890s Golf History, Gilded Age Advertising